Mobile App Installs Mobile App Installs Mobile App Installs

A large public sector bank wanted to raise awareness about their rewards & loyalty program as well as increase the number of people using their mobile application. Unlike most regular digital media campaigns this was an online campaign that was expected to have a mobile call to action.

We created a digital media plan that was executed with finesse through social media promotions and online banner ads to drive installs on smart phone users from the target audience base. The results were as follows: